From the category archives:

iPad & Business

Apple’s iPad Advertising Aspirations

Of all the companies hoping to benefit from the potential of the iPad as an advertising platform, the biggest may be Apple itself. The company is planning to introduce a new mobile advertising system on April 7th, four days after the iPad's official launch, according to MediaPost's Online Media Daily. Such a system would accelerate [...]

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Does the iPad need Microsoft Office?

In producing a version of its iWork suite of apps for the iPad, Apple is sending a signal: The device won’t just be for watching video, playing games and reading books — although those are sure big reasons why many people will buy one next weekend. By announcing iWork for the iPad during the tablet’s [...]

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4 Myths the Apple iPad Wants to Explode

The same day that Amazon announced a free Kindle app for the Apple iPad, one of my favorite economic writers, the New Yorker’s James Surowiecki, has a great column about how Apple routinely bucks the conventional wisdom that cheap, mediocre products for the middle market, are the ticket to profitability. The ‘good enough revolution’ has [...]

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China Mobile Wants IPad, and Chinese 3G for Apple’s IPhone

China Mobile hopes to offer both Apple's iPad and a version of the iPhone that supports China's homegrown 3G mobile standard, comments by China Mobile's top executive showed on Thursday. China Mobile is “interested in the iPad” and has told Apple it hopes to see a version of the iPhone that works with the government-backed [...]

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Once bitten by Apple, telcos warier with iPad

“The operators are disenchanted with Apple,” said Virginie Lazes, analyst with investment house Bryan Garnier. “They are starting to complain that they build and invest in the network yet they don’t get a piece of the jackpot of mobile services.” As a result, European operators are tamping down expectations for the iPad as they begin [...]

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Five features the iPad needs for business

The iPad is a distinctive device, carving out its own niche. The smartphone-like instant-on, combined with a fast processor, multitouch screen rivaling notebooks in size, and the vast library of 150,000-plus apps make the iPad a unique, if not ideal, business tool. Here are five features the iPad is lacking which would make it a [...]

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What the iPad’s Lack of Flash Means to Marketers

By now it is clear – the iPad is coming and it is coming without Flash. For mobile ads this, it would seem, would be devastating. Or is it? For SEO, lack of flash is not a big problem, writes SEO company LoveClients. “Flash remains 100% non-searchable. If you embed your content in flash, you [...]

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Lenovo says businesses don’t want slate devices

Lenovo will stick with the tried-and-true Laptop-based convertible tablet designs and not bring out a slate device due to negative feedback from customers, an indication that Apple’s iPad may face resistance at businesses. “We of course build plastic mock-ups that we show (to customers)…we had a slate form factor,” Majapuro said. “The feedback was that [...]

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Office, Bing, and Windows Live on the iPad?

When Apple announced the iPad, hundreds of software companies began to wonder whether they should start porting their applications to the device. Microsoft, the world's largest software maker and the second largest Mac developer in the world (Apple being the first), refused to comment on the iPad when we checked in with them. Despite contacting [...]

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How the iPad fits into Your Business

In the end, the iPad is neither the Destroyer nor the Messiah. It’s a computing device, based on an OS and platform we should at least be casually familiar with. If you already support iPhones and iPod touches, then you’re ahead of the game, and any surprises from the iPad shouldn’t be completely out of [...]

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